This is the browser version. The same deck as the PDF — use whichever opens cleanly for you. The full workflow, scripts and rules live in the toolkit.
Free presentation for consultants, agencies and service firms
Find, verify and reach the people who sign your biggest contracts — through the professional footprint they already publish.
Brian Dordevic · Fractional Chief AI & Marketing Officer · briandecoded.com
They start from what they sell and look for someone who might want it. Referrals run out. Ads get more expensive every quarter. Neither one scales on your terms.
B2B sales teams solved this a decade ago: start from the person, not the pitch. Work out who, because of the job they hold and what just happened to their company, is likely to need this in the next two quarters — then reach them where they already do business.
The gap this closes: the tools exist and are inexpensive. Most service businesses have simply never been shown the workflow that uses them.
A founder, a partner, a VP of operations, a head of marketing. They sign because a problem became expensive enough — and they are findable because their professional identity is published on purpose.
Title, employer, city, a work address that routes to a real inbox, often a direct line and a LinkedIn profile they maintain themselves. That published identity is the door: it exists so other professionals can contact them about relevant business.
A verified business email and a LinkedIn profile are how one professional contacts another about relevant work. That is the entire premise.
Three steps, repeated weekly. The toolkit expands each one into a full stage — this is the shape of it.
01
A profile you can filter for is a profile you can search: seniority, function, size, industry, trigger.
02
LinkedIn to identify. Clay or Snov.io to enrich. A verifier to confirm the address before you send.
03
Reference the trigger. Make one offer. Follow up three or four times, then stop when asked.
One pass a week beats a heroic month — the triggers that make somebody worth contacting expire.
Define the decision-maker as filters
Find them where they publish
Enrich the record
Verify before anything is sent
Prioritise with the rubric
Write one message, one ask
Follow up, then stop
Measure seven numbers, weekly
No affiliate links, no partnerships. Listed because they do the job — check current pricing before you commit.
Five dimensions, 0–3 each, 15 points total. Score once, when a contact enters the list.
Ignoring them is. Five areas to have counsel check before you send at volume.
Accurate routing, a real postal address, a working opt-out honoured promptly.
Prior consent for autodialled or bulk texts. Scrub the national registry.
Governed by where your contact lives, not where you do business.
Scraping and unofficial automation breach LinkedIn's User Agreement.
This is not legal advice. The rules differ by state, country and audience — have counsel read your sequence once.
Everything here works today with the six tools in this deck, stitched together by you. Cold Socket is what I am building so that stitching stops being necessary.
Connect an inbox, keep your leads in one place, and run compliant outreach sequences without wiring five products together. It is not live yet — the email you leave on briandecoded.com/high-value-clients gets you both downloads today, and early access when there is something real to log into.
Brian Dordevic · Fractional Chief AI & Marketing Officer · briandecoded.com · linkedin.com/in/briandecoded